hussein chalayan and puma make a deal

Puma's current "Retrieve-Retain-Revive" windowNow that Hussein Chalayan has become Puma's new creative director, as announced in WWD on February 29, it will be curious to see how the brand and stores evolve. Chalayan, avant garde fashion designer known for pushing the envelope (and also known for the envelope jacket Bjork wore (Post, 1995)), will design "all product categories -- footwear,